Smartphones have captured the world in last few years, and growing popularity can be estimated by the fact that by 2020, there will be 6 billion smartphones in the world. This fact is enough for top mobile app development companies have packed themselves for the battle. But it is a common myth that prevails among developers that once app is created and published, downloads will increase automatically, on the contrary, the truth is that you need to focus on the marketing and advertisements of the app, so as to tell your potential customers about the new app in the market. To cater the demand of advertisement many paid advertisement companies have come up with different market strategies, and price plans.
But for a new developer or even a top mobile app development company in India is difficult to choose the right advertisement network for the promotion of their new project. And if you are one of such developer, then you shouldn’t miss this blog.
Media.net is the creator of the display-to-search (D2S) ad format, which is a very high tech method of advertisement which is based on the principle of showing the relevant advertisement on the basis of search of the user. It works on cost per click model.
This is much safer investment for the advertisers as compared to that of cost per thousand impressions where there is a risk of less sales even if someone watches the ad.
It is one of the most popular ad network among the users for app monetisation. It is the mobile counterpart of Google’s AdSense, which is advertising front of Google. Being the Google’ product it offers nearly perfect advertisement solutions. And if you are a beginner, then AdMob is the right choice for you.
It offers easy app integration and less aggressive advertisement that are ideal for a new developer. But it is often seen that it provides less revenue as compared to other ad networks.
Millennial Media provides one of the highest revenues through their full-screen interstitial, video, and image-based formats. They call themselves the mobile first programmatic ad platform. Apart from easy app integration, they also provide real time reporting tools and analytic tools to understand the performance of the ads.
They also feature a sell of ad real estate for the higher bidder in a real time bidding, thus the revenues for quality applications are really high.
They target users with a completely new strategy which is called, Appographic. This is the technique where users are shown the type of apps that they are most likely to use. This is a kind of targeted advertisement. And this is done by monitoring the users present and past apps, instead of geography and demography as done in traditional ways.
InMobi has a reach up to 1.5 billion mobile users. Based in San Francisco, it was founded by Naveen Tiwari, Amit Gupta, Abhay Signal and Mohit Saxena.
Chartboost is good for game developers, as they provide great ad options such as videos, GIF’s and many more. They have some of the top game developers as their clients such as Rovio to DirtyBit. They confirm to work with 9 of the top 10 most grossing games.
Chartboost offers you the ability to select who will advertisement in your app and also the complete control over the ads in your app.
AirPush is one of the largest ad network for the Android. Founded in 2010 in LA, they are one of the most popular network among developers. They provide custom designs of the ads and real time campaign optimisation for better results.
They also provide the uses advanced learning algorithms for best user experience.
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