Virally inducing Gargantuan App installation Through 5 Quick Steps

Take a break and have a look at the image below:

                                                                

Maybe this is not a masterpiece specimen of what we know as VIRAL MARKETING and is definitely not designed for that purpose but the content is enough to make it viral if the word ‘BACK’ is overlooked by onlookers. Human psychology will compel people, in reality, to believe that India is somehow being blessed with a monsoon of raining cash. The ‘word-of-mouth’ spreads it but in the twisted format similar to the ‘Chinese Whisper’ game. This concept, when applied to mobile application marketing, can ultimately prove game-changing for the mobile developer.

Also Read: 6 Essential mobile app marketing metrics

However, writing and designing such viral contents is not a cup of cake and often certain things get viral even if they were not intended for that purpose. Top mobile application development companies indulge in continuous brawling to occupy space in the end user’s smartphone. Yet not every application has what it takes to shine on top of billions of applications and driving millions of downloads. Nevertheless, if you are adopting the traditional method of branding and sales promotion, then achieving virality gets all the more difficult.

So, how can you go viral with mobile applications??

• You begin with content, which is one of the key vitals to any form of marketing. Why will the users install your application? The well-defined content is what that will explain them the features of the application. And with content, we can refer to videos, images as well along with words.
• Entice curious viewers who are inquisitive enough to know themselves with what is happening in others' lives. Create mystery around your application on core features it is supposed to offer, which actually earns more shares for the app. Eg: Fitness App Wokamon. Mystery adds desirability factors to an app.
• Socially abiding by movements where a product or an app generate enthusiasm among people and if we see others using it, the rest joins the gang. This is what happened with Sarahah.com. Once our Facebook page got viral with friends posting Sarahah messages, the remaining few also joined the crowd. It is a proof to resolve uncertainty.
• Earn trust and build relation with the users will fetch the developers’ not only fresh installers but will retain the existing ones hooked to the application for endless time. Trust builds the strong relationship and if you successfully gain it, no market or competition can be a threat to you. Building community out of the application and engage in communication can also work. The idea is to get maximized downloads.
• Reward to incentivize the users can work wonders for your mobile application. Mobile developers make use of this strategy to promote their app if not make it socially viral. Once the users feel that they stand a chance to benefit from installing the application, they will try to pull in other users as well. Eg: Spin the wheel or Spin to win a contest.

Also Read: 7 app development and marketing mistakes

Drawing to a conclusion

Human psychology is the place, which is the soft target of viral marketing. Even though the content is the very backbone of any form of marketing strategies, alone content will not fetch enough appreciation if you are at all looking for spreading your mobile application. Person or persons responsible for marketing must keep few factors in mind, which needs inclusion into the UI/UX of the mobile application development framework. And they are:

• Indirect hint at social taboo.
• Unusual and uncommon in a satiric way.
• Outrageous content lying between the state of hilarious and remarkable.
• Secret content to trigger mixed emotions among readers.

Also Read: UI invade domain of mobile app design 2017

Also Read: Importance of UI and UX

Top-rated mobile application development companies can memorize the mentioned four points or secret charms if they are at all vying to go viral in the social media, which is the main initiator of viral contents.  Applications such as Blue Whale Game and Sarahah.com recently got viral in the social sites for the simple reason that both the applications directly struck a chord in the human psychology since both were offering something, which is out-of-the-ordinary. Sarahah.com became popular since the entire concept of receiving secret messages from unidentified users enticed the users. This very character turned out to be the reason for its eventual downfall. Blue Whale, on the other hand, attacked the weak psychology of the teenagers and impressionable youths. It got viral for all the wrong reasons mostly among the unstable minds. And we do see one common factor underlying the popularity of both the apps and i.e. attack the human psychology.

Availing the service of hired mobile app developers dedicated and experienced with the right set of skills to make your application go viral is advisable and for this, consider appointing one such as Fluper to meet your requirements.

Contact the Fluper Team at:

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