Some tips and tricks to rule the App Store in 2017

ASO is an elaborative process that looks for consistent hard work in order to get the exceptional results. It includes several steps, for instance finding the accurate keyword that the potential customers are using in order to find the app, optimising the app’s title, screenshots, icon description etc. Although we have already nailed down 5 strategies to dominate the app store in 2017, but there is something beyond these strategies. In this blog, we are trying to consider the farther side in space and nailed down some tips and tricks to get the best rank in App Store in 2017. There are some sort of strategies already jotted down by Supreme Media with the help of App Store Optimisation strategies in order to ascertain App Optimisation status and draw up the estimate with the tool.

As far as strong signals for the app store ranking are concerned App description for Play Store and keywords for iOS play a very significant role. As far as ASO is concerned, asset strategy and key word strategy are the two components. Both Apple App Store and Google Play are although comparatively young but the ranking algorithms are dynamical. All these rules look for extensive research work.

On Page App Store Optimisation:

ASO is the source to pay off the hardwork involved in mobile application development. For improved app ranking as well as better results entire on-page optimisation is needed. Although there are innumerable apps as well as games that are being used with the same traditional methods for instance keywords and titles which may also end up in a more disruptive and competitive niche in order to rank the new apps. Hence off page app store optimisation must be effectively employed in order to work from scratch. In 2017, app marketers must expand innovative strategies to receive the maximum traffic by the brand. This year everything encompassing from Meta tags, keyword placement, app title, description and categories in order to serve the best.

Localisation

Localisation starts from the beginning of translating the language as far as app is concerned and further extended it to translation all other languages like keywords, icons, description, images, video and even the name of the app is impacted. These are the key components in order to accommodate the target audience. This year, app marketers are pulling their sleeves to make the payment or enhance commerce engagement. So, in order to reduce the probability of legal and regulatory battles, app marketers will be visible doing homework and adaptation of local regulations as well as payment methods.

App marketers will be taking right decisions with right combination of tools and talents in order to come forth massive difference. Hence initiatives would be taken to choose tools in order to provide keyword optimised in several languages and interaction with native speakers in order to establish deeper cognizance of language nuances.

Off Page App Store Optimisation

To take the brand to apex, effective off page optimisation so as to derive the better traffic. This year team would be dedicated to off page optimisation which includes app reviews and rating.

Competitor Analysis

As far App Store optimisation is concerned, Sensor Tower is one of the versatile tool and is considered as a leading solution for app developers as well as app marketers who are looking for competitive insights as far as mobile market economy is concerned and are looking for some initiatives to enhance app downloads with the help of app store optimisation. It is expected marketers would dedicate resources to understand the loopholes as well as strengths of the competitors so that they can be bitten them in the market concerned. By conducting an exhaustive analysis reckoned by the advanced tools and technologies, it would end up with precise analysing of the brand position.

Although the most important factor that will definitely bring the success and is followed by mobile application development companies is patience as this procedure is considered to be quite time consuming. But these are some of the strategies which must be complied with in order to dominate the app store in 2017.

Challenges in Enterprise Mobile Apps Development

Challenges in Enterprise Mobile App Development

As more the number of enterprises are switching their niche in mobile from desktops and laptops, the industry is witnessing an outstanding demand surge in enterprise mobile application development. Enterprises are keen to make their reach to the pocket of each of their customer and hence they are consistently enlarging their space of interest with a customer-centric tendency. But creating a handy enterprise mobile application development is not a piece of cake as it has its own limitations and guidelines to follow with a magical rule of “anytime anywhere” access which can satisfy the basic ease of users.

Developing the mobile apps for large enterprises is a tedious task to do.

Building something always face some kind of limitations- here are a few enlisted below:-

Fragmentation of devices and operating systems

As the volatility of the mobile market is very high so it’s really a pain in the ass to keep up the pace with the consistently changing mobile market where introduction and rejection of devices happens in a flash. Another hindrance is the versatility in the operating systems of these contraptions which makes the task for apps more challenging to get the space in these versatile platforms. It easy for Android and iOS, which holds a massive user base on the planet but on other platform, it’s really critical for developers to focus upon.

Development technology

Choosing among the different mobile app development technologies is one of the wisest decisions one should always consider before making an app as per his/her business requirements. It can vary as per your needs from native to web app. Native apps primarily made for specific platforms such as iOS, Android, Blackberry or Windows where as Hybrid apps are made with HTML5 which have the least compatibility issues.

UI and UX

The user experiences and interactions with your mobile app impact their impressions about your business. The very essence of a mobile app is to interact with potential clients or customers. UI/UX is one of those vital components which embarks a lasting impact on users and make them engage with their devices.

Content management

A mobile app development is futile without its content as in the today’s world there is an immense demand of engaging content at the user end which is competent to make the user stick to its device. The content can comprise of anything from text to videos, images and much more. Hence the content can be assumed as the most vital pillar of mobile app development method.

This is accompanied by the ease of upload and management of that content at the user end where the user can find himself competent to update the stuff in one go without any technical complications. This makes an impact on the performance of the application which is also a vital area of concern in mobile app.

Enterprise mobile application is an amazing blend of strategy and innovative execution.

EMS: A BOON TO THE BUSINESS VENTURE

EMS, abbreviation of Enterprise mobility services (EMS) refers to trend change in the work customs where business tasks are performed by using mobile and cloud services. The term is not restricted to just mobile workers; rather the term is also used for deployment of corporate data strategically. It is basically an amalgamation of mobile IT and work objective. As far as cloud services are concerned, it is a demand – based model which enables computer processing resources and data to be accessed on other devices. It is omnipresent access. It has advantage of less infrastructure cost which has a trickle down effect. Before getting to the details of its advantages for the business venture, we must focus on the ways of strategising into the business venture. 

 BOOSTING UP SBT:

Various companies have its own methods of strategising Enterprise mobility strategy. To survive even beyond the business cycle and the realisation of business outcome, SBT is strictly followed. For a thorough spectrum of services, SBT, abbreviation of STRATEGY, BUSINESS AND TECHNOLOGY is complied. To create a distinctive business, ventures abide mobility. Business models are properly delineated. Business management is addressed with the development of mobile technologies. 

SERVING AS A EPITOME OF EFFICIENCY:

Some businesses provide an elaborative scope of services which are technologically upgraded and commercially viable. Enterprise mobility is further segregated into business-to-business (B2B), business to customer (B2C), and sometimes even machine-to-machine (M2M) approach. It is basically done with the tracking factory or machine inspection data directly to the system instead of adding it manually i.e. capturing of data in actual time.

After the brief discussion of strategic move of initiating Enterprise mobility service in the organisation, we will now come into advantages of Enterprise Mobility Service (EMS).

BOOSTING UP OF EMPLOYEE’S PRODUCTIVITY :

Since EMS ensures economy of scale, essential operational information can easily be deployed, which passively boost up the employees productivity with less probability of securities risk. With more and more data loss prevention strategies are coming up which would drastically reduce the remaining security risks. EMS provides the advantage of flexibility; it ensures the engagement of all the employees with effective communication. The device can be utilised anywhere which ultimately increase the business welfare.

STIMULATING CUSTOMER SERVICE :

Since EMS has the advantage of sharing i.e., device can easily be shared with each other, it enhances customer services by getting ultimate knowledge of their desires and expectations. It has the advantage of in-built camera which helps in scanning of QR codes helps in uploading data. So it improves with the better involvement of the customers as well. 

IMPROVING USER EXPERIENCE:

EMS ensures stripping out nonessentials desktop experience; it gives a very streamline user experience, by providing smooth interface through better involvement of the employees.

PROCESS IMPROVEMENT :

It has the advantage of automatic identification of geographical location, it ensures the utilisation of interactive location-specific data, which also enhances improvement and better productivity by enabling to log position of the servers.

CONCLUSION :

Due to the growing interest of the business ventures, it has the potential for its high productivity of frontline workers due to its characteristics of mobile device, which includes transportability, availability, sharing of data, desirable user experience etc. Due to its quick deployment of data, wider availability of devices, and comparative advantage its future is looking quite optimistic.