Mobile app development market is being highly saturated with each passing day. Customers have more than one application available in the app store when looking up for an immediate answer to their problems. Surviving is getting tougher for aspiring developers recently.
Also Read: 6 essential mobile app marketing metrics
Taking a step back into the year gone by, the statistics reflect the level of competition a developer has to face when releasing an application into the market.
The market does look quite promising but highly competitive at the same time. And, the only answer to the survival of the fittest is but to go viral. But, developing a Viral Content is definitely not a child’s game. Creating a habit-forming, sticky mobile application needs careful planning as well as data-driven strategies along with the extra touch of your grey cell. Two questions must be probing your brain right now. Let’s answer each one at a time.
Why is viral marketing becoming a game-changer for top-rated mobile application development companies like Fluper?
è Far-reaching spider network of the endless social media sites, which are the intermediaries for users to reach out to limitless updates and remain digitally social even with users who are physically situated in an entirely different country altogether. The world has shrunk to the size of our smartphone. A single yet an interesting news-on-demand spread with the speed of light. Technology has a direct hand in multiplying the network effect in both numbers and global influence to accentuate virally the trending content.
è Grab mass attention and create instant awareness among customers if the product or the application is in demand and creative enough to arrest any casual onlooker’s attention as well. Viral marketing is also the perfect solution to establish a brand name as well.
è Any developer or product manufacturer can easily measure effectiveness with in-build metrics to understand if the campaign is a success or not. Views, likes, re-tweets are the most basic measurement metrics which the campaigner can make use of. There are other methods as well but the viral marketing campaign fetches instant result. Whether or not the campaign is a success, the digitally socialized viewers will tell you.
è Restrain or experience a blast where virally spreading the word depends on the customers and not the initiator. But such marketing strategies are not void of risks such as loss of control over the content spread. The impact of such tricks either pushes back or pulls in customers.
The importance of viral marketing brings us to yet another question- What are the simple tricks to viral an application???
ü Choose the correct advisor or partner is advisable especially if you are an amateur in the app development world. The market is competitive and virally spreading the application is not an easy task. Choosing the right partner and teammates does matter.
ü The app either must deliver value or is somewhat extraordinary else, it will not go viral on any platform.
ü Application in question must be or rather has to be USER-FRIENDLY since simplicity is the first step towards creating a viral content else user-hostility will damage the viral campaign.
ü Limit initial access to make the app go viral but limit the first access yet maintain the ongoing buzz around the application. The app name will spread based on a word- of-mouth marketing strategy.
ü Tempting viewers with gripping incentives, such that they are motivated enough to spread the word for you.
Gone are the days when word-of-mouth is the sole viral marketing tool to spread the word like wildfire. But brands and best mobile application development companies have finally realized viral marketing actually works. However, it has to be eye-catchy enough to compel the viewer to actually spend some time on it and then spread the word to their contacts.
To sustain in the competitive world, application development companies must develop an over-night sensation else struggle to stay up with the others in the app store.
WhAt Do YoU WaNt FoR YoUr ApPlIcAtIoN??????