Augmenting the altered course for economy, Business and universe with AR

Augmented and virtual reality has gripped the world with their enchanting features promising a clean transportation of the users into a completely different dimension. The masterminds working behind Pokemon Go led the world into an addictive virtual environment from where there is just no return. Such a technology opened endless avenues for the best mobile application development companies to score with unique applications.

Also Read: Augmented Reality and mobile technology merged as one

Also Read: Current uses of augmented reality

 Even the future looks pretty bright and clear for Augmented and Virtual Reality with:

The data also proved that augmented reality is not all about beautifying gaming applications. There is more to the story than meets the general eyes. So, let’s plunge into the sea to discover what are the unheard augmented reality features that can be put to strategic use in developing the business operation?

Not only for the business but also for the other commercial fields, augmented reality did prove it's worth acquiring for in areas such as:

è Safety training and education imparted to the employees of the private companies and laborers of factories for safer working conditions. Thus, productivity enhanced and cost cut down through unnecessary loss by mishandling and accidents. 

a.    Data visualization with augmented smart helmets to give situational and information to the laborers outside control room and passively record to calculate temperature information in the real-world environment.

b.    Better work guidance through augmented training modules to instruct the workers and employees to shorten the learning and the error curves.

è  Redefining e-commerce with AR technology makes the overall shopping experience more efficient, novel and enjoyable in multiple ways:

a.    Augmented reality app of Sephora mobile makes use of ModiFace Tech to allow users click a selfie and virtually apply makeup before making a purchase decision.

b.    Warby Parker’s AR “try-on” functionality virtually allows buyers to check for fittings and then purchase the product.

Also Read: Benefits of AR and VR in brand marketing

è Corporate/work-life will become a gaming experience since augmented reality initially emerged as a technology used for bringing the high definition graphics alive and virtually connect players with the gaming components. Introduction of points, rewards, and scoreboards make work fun and addictive.

è Remote collaboration between geographically separated workers and employees by giving them a virtual experience of connectivity when holding meetings together. Such gatherings become much more engaging for the parties thereby including all in the same discussion.

Now, AR technology not restricted to work only but has gone way beyond our imagination cited with few references such as:

è High-level healthcare accessibility to millions aiding in performing critical medical procedures when doctors, nurses, and hospitals are out of reach. Human error also eliminated when performing crucial surgeries by offering a clear 3D visual to locate the disputed organ of concern.  

è AR technology leveraged to save earth to market environmental causes and products to save the planet.

è Entertainment marketing with AR technology to promote upcoming films and other events.

And the track goes on……

Also Read: AR as an application emerged into tech trends

Key Footnotes

For few companies, augmented and virtual reality is still very much in the experimental stage. However, the statistical figures paint a different picture altogether, pointing towards their rapid adaptation into the commercial world and other spheres as well:

ü  Experts estimate AR market is likely to jump to 80.8 billion by 2022.

ü  More than 150 companies in multiple industries inclusive of 52 from among fortune 500 are either testing or have deployed AR solutions.

ü  Virtual and augmented reality expected to cover a $42 billion market in the year of 2018.

ü  Augmented and virtual reality sector expected to break the record level for holding exhibit space at CES 2018.

ü  Statista.com predicts AR is a $50 million opportunity for businesses.

Such positive predictions are nothing but the outcome of altering consumer behavior where:

ü  40% shoppers pay only when they see items through augmented reality.

ü  61% shoppers prefer stores that offer AR experience.

ü  35% shoppers buy online only after virtually interact with them.

Changing behavior compels more companies to start hiring dedicated mobile app developers like Fluper to bring about applications so as to generate heightened results from the enterprise mobility solutions. 

Challenges in Enterprise Mobile Apps Development

Challenges in Enterprise Mobile App Development

As more the number of enterprises are switching their niche in mobile from desktops and laptops, the industry is witnessing an outstanding demand surge in enterprise mobile application development. Enterprises are keen to make their reach to the pocket of each of their customer and hence they are consistently enlarging their space of interest with a customer-centric tendency. But creating a handy enterprise mobile application development is not a piece of cake as it has its own limitations and guidelines to follow with a magical rule of “anytime anywhere” access which can satisfy the basic ease of users.

Developing the mobile apps for large enterprises is a tedious task to do.

Building something always face some kind of limitations- here are a few enlisted below:-

Fragmentation of devices and operating systems

As the volatility of the mobile market is very high so it’s really a pain in the ass to keep up the pace with the consistently changing mobile market where introduction and rejection of devices happens in a flash. Another hindrance is the versatility in the operating systems of these contraptions which makes the task for apps more challenging to get the space in these versatile platforms. It easy for Android and iOS, which holds a massive user base on the planet but on other platform, it’s really critical for developers to focus upon.

Development technology

Choosing among the different mobile app development technologies is one of the wisest decisions one should always consider before making an app as per his/her business requirements. It can vary as per your needs from native to web app. Native apps primarily made for specific platforms such as iOS, Android, Blackberry or Windows where as Hybrid apps are made with HTML5 which have the least compatibility issues.

UI and UX

The user experiences and interactions with your mobile app impact their impressions about your business. The very essence of a mobile app is to interact with potential clients or customers. UI/UX is one of those vital components which embarks a lasting impact on users and make them engage with their devices.

Content management

A mobile app development is futile without its content as in the today’s world there is an immense demand of engaging content at the user end which is competent to make the user stick to its device. The content can comprise of anything from text to videos, images and much more. Hence the content can be assumed as the most vital pillar of mobile app development method.

This is accompanied by the ease of upload and management of that content at the user end where the user can find himself competent to update the stuff in one go without any technical complications. This makes an impact on the performance of the application which is also a vital area of concern in mobile app.

Enterprise mobile application is an amazing blend of strategy and innovative execution.

EMS: A BOON TO THE BUSINESS VENTURE

EMS, abbreviation of Enterprise mobility services (EMS) refers to trend change in the work customs where business tasks are performed by using mobile and cloud services. The term is not restricted to just mobile workers; rather the term is also used for deployment of corporate data strategically. It is basically an amalgamation of mobile IT and work objective. As far as cloud services are concerned, it is a demand – based model which enables computer processing resources and data to be accessed on other devices. It is omnipresent access. It has advantage of less infrastructure cost which has a trickle down effect. Before getting to the details of its advantages for the business venture, we must focus on the ways of strategising into the business venture. 

 BOOSTING UP SBT:

Various companies have its own methods of strategising Enterprise mobility strategy. To survive even beyond the business cycle and the realisation of business outcome, SBT is strictly followed. For a thorough spectrum of services, SBT, abbreviation of STRATEGY, BUSINESS AND TECHNOLOGY is complied. To create a distinctive business, ventures abide mobility. Business models are properly delineated. Business management is addressed with the development of mobile technologies. 

SERVING AS A EPITOME OF EFFICIENCY:

Some businesses provide an elaborative scope of services which are technologically upgraded and commercially viable. Enterprise mobility is further segregated into business-to-business (B2B), business to customer (B2C), and sometimes even machine-to-machine (M2M) approach. It is basically done with the tracking factory or machine inspection data directly to the system instead of adding it manually i.e. capturing of data in actual time.

After the brief discussion of strategic move of initiating Enterprise mobility service in the organisation, we will now come into advantages of Enterprise Mobility Service (EMS).

BOOSTING UP OF EMPLOYEE’S PRODUCTIVITY :

Since EMS ensures economy of scale, essential operational information can easily be deployed, which passively boost up the employees productivity with less probability of securities risk. With more and more data loss prevention strategies are coming up which would drastically reduce the remaining security risks. EMS provides the advantage of flexibility; it ensures the engagement of all the employees with effective communication. The device can be utilised anywhere which ultimately increase the business welfare.

STIMULATING CUSTOMER SERVICE :

Since EMS has the advantage of sharing i.e., device can easily be shared with each other, it enhances customer services by getting ultimate knowledge of their desires and expectations. It has the advantage of in-built camera which helps in scanning of QR codes helps in uploading data. So it improves with the better involvement of the customers as well. 

IMPROVING USER EXPERIENCE:

EMS ensures stripping out nonessentials desktop experience; it gives a very streamline user experience, by providing smooth interface through better involvement of the employees.

PROCESS IMPROVEMENT :

It has the advantage of automatic identification of geographical location, it ensures the utilisation of interactive location-specific data, which also enhances improvement and better productivity by enabling to log position of the servers.

CONCLUSION :

Due to the growing interest of the business ventures, it has the potential for its high productivity of frontline workers due to its characteristics of mobile device, which includes transportability, availability, sharing of data, desirable user experience etc. Due to its quick deployment of data, wider availability of devices, and comparative advantage its future is looking quite optimistic.