Search Engine
Optimisation which has become a volatile concept. But before getting
into detail, it is quite essential to delineate the exact meaning of
SEO. Basically it is a procedure of getting the traffic either
“free”, “editorial”, “paid” or “natural” search
result on the search engine. This is because of the fact that Google
algorithm are exposed to take various changes. This algorithms which
are made for this month, may not work for the next month. So SEO
should always under the notion of “bright-eyed and
bushy-tailed”.
SEO works under
the threshold of a perceived message that “keep-up” with each and
every content. So obviously if you are catering something to the mass
then your content would be successful enough in case if you are
putting it on right everyone’s front and make them reach a portion
of the knowledge. So it
Today Search
Engine optimizers and best of the content writers can reach to the
desired crest if they are hitting top on the SERP’S. So it is quite
essential to hire search engine optimisation.
Optimisation
of Rich answers
Although it is
aimed to get top position with the target keywords by SEO analysts in
Google. Now it is quite essential to look for the rich answers.
According to the topmost organic results, rich answers cover the
domain of approximately 20% of Google search results out of 840,000
keywords to trigger.
Although it
doesn’t share a considerable proportion, but it is expected that it
would rise in the future.
Although various
consulting group has bifurcated the factors to get the relevant
answers for a considerable rank on rich answers but Google has
intended to provide value to its user most rich and relevant answers
on the basis of search query. Few instructions have been jotted down.
In order to
optimize the target rich answers, it is quite essential to optimize
your targeted keywords. Once the page is getting the rank on the
first page, it would enable to get your content into the rich answer
box.
It should always
kept into the mind that content is something which is generated
across the globe. So an algorithm should not be considered as a
predetermined science theory. It keeps on evolving. So SEO strategy
should be phenomenal and robust.
Multi-media
optimisation
Content is always
considered to be as equivalent to the mere words. But the text is
something beyond the multi-media optimisation. Although content
includes regular blog posts and site content. But it also comprises
of infographics, live streams, video, podcasts, slide share
presentations, guides, images, eBooks, webinars, social posts and
various other things. Content marketing will be simplified when the
content is quite diversified and generate to land quality SEO
backlinks.
It is quite
essential to create backlinks which are qualitative rather than
quantitative. With the help of backlinks with the right keywords the
website will be compatible with the search engines.
When the content
is further expanded to other forms of content then it would enhance
the user engagement or further moulded to repurpose content.
In order to reach
the large audience in order to draw the eyes, multi-pronged approach
should be adopted and similarly to deep dive the topic a long blog
can be further distilled down into something which visually appeals
to 35-minutes webinars.
So the ultimate
motive is to generate intense user engagement.
Strategies to
make your site super-fast
There are various
strategies to make in site super-fast, for instance , improvised
hosting plan, understanding HTTPS requests, create internet-friendly
images, trim down the external scripts, Optimisation of JJS and CSS
files, elimination of website baggage, and use of CDN i.e. Content
Delivery Network.
With the help of
these strategies customers will be satisfied with the superfast
loading pages and this can be done with eliminating of all the
irrelevant information on the website.
Always look
for a website mobile friendly
In case the
website is to prioritize by the search engine like Google so it is
quite essential to choose mobile friendly websites by keeping the
design short, precise content, serving the image which can easily be
optimised for the device like mobile and with the help of responsive
approach to web development which ensures a better user experience
which easily consolidate with your website and SEO is not required a
separate mobile URL.
Google is
leader, but don’t overlook Bing and Yahoo
It is a wrong
thought process that Google is the king and the only search engine.
To get your content global it is quite essential to use other search
engines like Bing and Yahoo in order to attract customers and to get
the website on top of the list of SEO ratings.
Conclusion
To get the ultimate content it is quite essential to let your Freak
flag fly which is the ultimate motive of SEO. Although these are
very few strategies, but in case you have other robust strategies to
do best with the content please let us know. Our representatives at
Fluper will be glad to entertain queries or suggestions if any.
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