A Complete Guide on Mobile Game Monetization

The drastic rise in the number of mobile devices and tech capabilities has fueled the mobile app industry. Of all the apps, Mobile games are one of the most popular apps. As per a report, 80% of the app revenue is earned from the gaming apps in both, iOS and Android OS. This is why there is a huge demand for Mobile App Development Companies that develop gaming apps too. According to the market researchers, the gaming market is going to reach $115 billion by the end of 2018.

Android or iOS app development companies are lucrative and growing continuously without any sign of slowing down. These gaming apps are key factors behind it. But, have you ever thought that how do these mobile games app earn money? No?

Game monetization is the strategy using which these gaming apps make money for its owners, as well as developers. Let’s first understand that what mobile game monetization is before proceeding further.

It is basically a process of earning money with your mobile games. Previously, the notion of mobile games was restricted to free apps with the ads or paid apps. Nevertheless, with the huge change in the market, many new strategies have introduced.

Planning For Mobile Game Monetization

Numerous developers focus on building their idea into a game. However, they sometimes ignore the monetization aspect, which is absolutely wrong. It is recommended to plan mobile game monetization in the beginning while drafting the roadmap for your game. It should be on your priority list.

Different Models for Mobile Game Monetization

·       Free vs. Paid Games

One of the most crucial decisions you need make after the launch of your app is whether you want to make it a free or paid game. Paid applications might assist you to make short-term revenue. However, free apps help you to draw more users and make money in the long-term with the help of in-game ads, as well as purchases. Once you decide the mobile game monetization model, it should not be tough for you to compete in the market. Today, there are merely three paid games available in the top 200 list on the app store.  However, you don’t need to be worried. If your app has the potential to top the rank board, then no one can beat you.

·       In-App Ads

As per InMobi, users who have the mobile phones are more likely click on the ads displayed in the mobile than, rather than a website users.  In-app grabber 80% of the total impressions globally, brought an average click via CTR. This is 2.8x more than those available on the mobile web.  In addition, the average eCPM for in-app ads is approximately 2.5x as compared to mobile web ads.

·       AD NETWORKS

This is another method to monetize your gaming app. It helps you to connect with a large number of users, more specifically targeted audience so that, you can make money with your app. If we talk about the ad networks, then they are many. Some of them are mentioned below:

Ø MoPub

Ø Media.net

Ø Unity Ads

Ø StartApp

Ø MobAds

Ø Chartboost

Ø AdMob

Ø AirPush

Ø InMobi

ADS Types

Direct Ads: These are the ads based on cross-promotion of your gaming app or deal you made with the sponsors. The ads get displayed with other platforms or games in these kinds of direct ads.

Banner Ads: These ads have appeared at the base or top of the screen including significant content and pictures.

Rich-Media Ads: Ads as video, audio, or different components that urge watchers to collaborate and connect with the content.

Native Ads: Ads which are incorporated into the game UI with the goal of ad experience, works on the normal form.

Reward Ads: Ads that are conveyed for clients’ impressions or other application installs in return for in-game rewards, such as coins, upgrades, items, and so on.

Event-based Ads: Ads that are activated at a specific point in the game. It also rewards the users with in-game rewards in return.

Which is the Best Model?

Again, it is hard to say that which one is the best model. Do you know why? Everything depends on your game. According to the statistics, in-app purchase is responsible to make the huge income in mobile gaming applications. However, in case it does not make sense to your app then it is recommended not to push for it.

Final Thoughts

As I come to the end on of this blog, I would like to give you one more piece of advice. Mobile game monetization is inevitably huge gold mine however, its overdo might give you negative results. Just like anyone else, you must be looking for the best way to enhance your revenue, but it is recommended not to push too many ads. Moreover, the mobile app developers can even design the app in a way that the ads can be integrated with it efficiently. At last, I would like to suggest that always make sure to balance all the things to earn money from your mobile apps.

Mobile Applications from Being Famous to Infamous

The Google Play store has 2.8 million Android mobile applications and the Apple's app store is the second largest with 2.2 million iOS mobile applications. The survival of apps in the play store is based on the distinct feature they offer through the application interface. The mobile application developers spend the good amount of hours to develop an application rather than the time users take to rate a particular application.

The response to each application in the app store is uncanny. Few application gives an opening of billions of downloads over the release and goes on really well like Pokémon Go. This game application made the world crazy and everyone wanted to be on Pokémon Go. The other famous applications that had billions of openings download are Sarahah. Every application developed is an idea at first and then its response decides the fate for same.

Also read: checklist for your mobile game app

Also read: social media applications

Now the question is

Why billion downloads opening applications loose popularity?

• Short –term Targets

It's important to know the audience before ios or android mobile application trial is carried out. Like, the sarahah application got viral like hell with its anonymous viewer feature. It was initially confined to a small group; they used it for honest feedback. Then they released it in English over a global scale and made a billion downloads but they weren't ready for the response and the way it trended.

Although sarahah joined hands with snap chat for handling the audience it highlighted human emotions and was as unstable as a human's mood.

• Impact on Human Lives

Mobile applications are developed with an idea to entertain or to solve a critical problem. But when the idea turns into a disaster, the application development companies no longer remains a boon. For example, the blue whale challenge was a nightmare; where teenagers committed suicide to win the challenge. Such vulnerable ideas are a threat to the human lives, it's not the technology which is causing death but the idea of the creator.

The change an application can bring to the society is the success for a particular mobile app developer, the benefits to solve a common man's struggle is a humanly unlike the challenge that leads to the death of teenagers.

• Value to the users

The value of the type of users a particular mobile application is targeting is very necessary for the success of an application. In case we look at sarahah's responses the honest feedback turned into mental harassment for few who are not able to deal with criticism. The impact of words stays in your head for longer than a physical injury.

Now Sarahah is coming up with security for the users and which limits the users from posting feedbacks; which indeed is the key feature of the application honest feedbacks.

To sum up

Every person has a million ideas in their head but not all are implemented into an android or ios mobile application. The positive ideas make difference in the retail world even though it is appreciated less in the beginning. A problem-solving application will stay and expand on a larger scale than an entertainment or gaming applications which have their trends come and go. To predict the future for your application its always better to reach out companies like Fluper for a market research on the idea of implementing it into an application.

Insta users will soon able to track time spent on the app

Wakey! Wakey! Insta addicts. The application is kicking in a new feature "time spent" for its users to track the time spent on Instagram which will go by the name usage Insights in the slide menu of the application which will probably put a reality check to many. This move is tricky as why would Instagram do this there is a possibility that the daily active users on Instagram will reduce hence, the popularity of the app might be compromised but this isn't a rumor in the mobile app development circuit as the CEO Kevin Systrom himself tweeted by saying 

“We're building tools that will help the IG community know more about the time they spend on Instagram – any time should be positive and intentional” 

So the Instagram is really worried about their user's health than the revenue and statistics of their business which may also work in the favor of the company and people incline more towards Instagram than snapchat as the war is always on between the two. Mobile app developers do not intend to roll out apps to develop bad habits by their users rather they just try to make their life interesting by giving the ease of living with technology like internet which is run by no one. 

Do all developers pledge to safeguard the mental health of their users?

The developers somewhere are aware of the possible drawbacks one might face with the application usage and with social media apps, there have been reports about trolling and excessive usage by children everywhere which may not seem much right now but the addition of the same is hampering the health of the teenagers. 

"Usage Insights” is an admirable attempt by Instagram through which not only the users would know how much time they have spent on the app but also the parents will be able to track the activities of the juvenile to warn them in time before they indulge themselves into the bad habits without encountering the after effects. Rest of the developer's community in iOS and Android app development should be influenced and make efforts to introduce one such feature in the application that deals with the harmful side effect caused to the users through an app in long term.

The feature has not been experienced by many yet but seems to have embedded into the code of the app for android platform. One more sneak out came about the Instagram updates along with the usage insight feature which is the emoji bar in the commenting section of the application and at Google I/O the Android time management tool also indicates that the feature is not a myth or marketing strategy. 

This new feature will definitely create a buzz on Instagram with users trying to handle it in different ways. Some might have a good laugh by posting the stats of their usage in the stories, some might have a setback with a reality check this feature might bring to their life and for the people who work on social media platform to promote their business can provide the hours spend promoting in their report at the end of the day. Scrolling like Zombies without any productivity is neither healthy nor sustainable. Therefore the measure taken by the technology experts seems like not just a concern for the mental well being of the users but also a long-term strategy to keep the popularity of the app intact. Fluper being the mobile app developer is highly influenced by this and endeavors to preach the same among its developer's community. 

10 Best Mobile App Development Companies in Canada

Homeland to the lofty Rockies and Majestic Niagara, Canada grabs the world tourists' attraction every season every year. The mobile application development companies in Canada houses the much-needed qualities to grab clients' attention globally when their ideas need the visual display.

Also Read: Top 10 iOS App Development Companies in Canada

So, highlighting the top 10 mobile developers in Canada that have steered the wheels of innovation for their developed mobile applications.

1. Hidden Brains Infotech

Occupying the top position amongst the 10 best mobile application developers in Canada definitely requires hard work, dedication, creativity, and knowledge clubbed together. Delivering applications for major platforms to cover myriad genres is what the team of developers is really good at. Their efforts pay off in the outstanding applications they help design:

•        WedMe
•        Xpenditure
•        FabAlley
•        Catwalk 88

2. Sphinx Solution

The altering market trends create new opportunities and scope for the developers. They need to be prompt enough in acquiring expertise in such changing technologies so as to offer innovative and new contents for the clients’ applications. The team ‘inspires’ other developers to ‘innovate’ designs of UI/UX and ‘evolve’ with changing situations. The qualities that define a top mobile app developer.

Few examples of their app development artistry:

•        VIVINO
•        WIZZLE
•        DAHMAKAN

3. IndiaNIC Infotech Ltd.

This is one of the top mobile application development companies ruling the competitive market of Canada for years. Time and again the company proved to be efficient in whatever application they design.

Nothing much to say since their applications testify to their app development skills:

•    Dyrct
•   13Step Dating App
•   iKash

4. Synergo Group

The team of developers is dedicated to bringing effective web and mobile app solutions to meet the whims of the clients. It is a certified developer under Appfutura and won the honor of the top app developers in Canada from Clutch. Their applications are really impressive and engaging highlighting the inbuilt talent of the team of developers and designers.

5. Y Media Labs

Creating applications highlighted with innovative ideas glued together with latest technologies defines the true character of a top mobile developer. Who best can fit this description than the masterminds of Y Media Labs? They are the brains and soul behind the outstanding applications that came out of Y Media.

•        Home Depot
•        Credit One
•        PayPal
•        L’Oreal

6. S-Pro.io

Mobile and web development services are the forte of the dedicated team of developers working for S-Pro-io. Nothing much is required to say about the developers since they have already carved a place amongst the top 10 mobile application developers in Canada and other places.

Their designed applications might give some idea to their inbuilt development quality and strategy:

•        Virtuoso
•        HubSpring
•        Moving Pipe
•        TSO Chinese Delivery

7. Fluper

Innovation and knowledge clubbed together can create wonders. When you have a look at the applications designed by the team, you will feel the depth of the statement here. Five years of experience reflects the unique apps thus designed that owns the power to rule the app stores.

•        GoldStar
•        Dhanlaxmi
•        Deliveroo

8. Consagous

The team of Consagous offers adroit, innovative and updated mobile and website application solutions. Their knowledge and grab on latest technical finds find a clean representation in the many applications that come out of their experienced hands.

•        Clinic Fly
•        DrCitas

9. App Studio

When ideas need the visual display, applications work best to shape them up accurately. But such tasks require knowledge, expertise, and creativity. Not every developer can master the art. Yet the team of App Studio proved otherwise. Their applications will give you a chance to think how unique a person’s imagination can be and how far their talent gives them a different shape and meaning.

•        Bookmi
•        PhysioTherapy
•        iTaxi

10. Dotcom Infoway

This company offers web and mobile app development solutions customized according to the clients' specifications. Their portfolio highlights their versatility and expertise. Such dedication and efforts put together have resulted in the company finding a place amongst the top 10 mobile application developers in Canada. Their applications need special attention:

•        News Crew Tracker
•        WorldCard Mobile
•        Barottas

Wrapping Up

It takes a lot of effort to develop an engaging mobile application. But it also takes a lot of research to identify the most fitting partner who is equally cost-effective and productive at the same time. Weighty words of promises do not create miracles. However, experience and knowledge do. This is what the top mobile developers like Fluper reflected in their work from time to time. They fit the honor of being Canada's top 10 mobile application development companies.  

Android Application Development for People with Disability

Android Application Development for People with Disability 

Some disabilities come with birth and some are accidental which can be dealt with all the solutions for the same is expensive and not for all. There is one advantage of technology developments there is always scope for innovating something useful for the people who are disabled. The mobile app development can also do a lot for these people who can have a chance of having a lifestyle like that of most of us. Most of the developers who have good experience with development are working on humanity now and using their skills to make life easier for adults and children struggling with nature's curse. 

Here are few Android apps for people with disability

1: Avaz 

This application is developed for people children who have the problem in verbal communication such as individual suffering from Autism. This application is available for iOS and Android users and the app allows the children to use symbols, voice, and pictures to develop the language skills for themselves

2: Be My eyes

This app is designed for visually impaired for their daily activities such as reading tiny dates on the products at a grocery store or recognize the surroundings. This iOS app connects the suffered from the volunteers via video who want to help them.

3: RIDBC Auslan Tutor

This app is great for people who cannot hear or speak but can see, the application allows them to learn the sign language through a video which has the meaning of the sign written beside and helps the disabled, as well as volunteer, learn Auslan to reduce the communication gap between the two. This initiative is taken by both iOS as well as android application development and is available for both the platforms.

4: Look at Me

This is another app for children suffering from Autism to help remember faces and understand moods through a video. The Android app was supported by Samsung and saw improvement among the autist users up to 60% for improving eye contact with people.

5: HearYouNow

This app was developed as a hiring aid which can be used by people who find it difficult to hear in a noisy place as the app adjusts the volume by filtering out the background noise. This app simply amplifies the conversation in meetings, restaurants, birthday parties etc. 

6: RogerVoice Caption calls

This application is used by impaired who have difficulting understanding and delivering a speech. The app captions the voice conversation in real time and the user can receive a text of what the person on the phone is talking about and the user can also reply to a text using this app.

Also read: DIY to keep your Apple ID safe 

Also read: Must have apps for 2018

Conclusion

The companies like Fluper who have a soft corner for humanity keep launching such apps in the stores to contribute their share to mankind and will continue to do so. These android apps may be difficult for them to operate but with a little help, they can use it for easing up their day to day activities to make them independent and reduce a little fear of living with Android apps.

Google’s failed ventures: Allo and Duo

Did I hear ALLO and DUO have failed?? Now and then, you hear endless rumors of a particular application failing to cause enough stir. Such news definitely affects the mobile app development world. But, when the rumors build up against the giants such as Apple or Google then such stories need careful verification. Let’s see how much truth is there behind such a statement? Did Google’s Allo and Duo really fail to create an impact as expected?

Also Read: 4 apps which couldn’t withstand user’s expectation in 2016

Even before verifying the truth lying behind the mentioned statement, it is better to have a brief insight into what are Google Allo and Google Duo??

Google Allo

It is a smart messaging application by Google, which decked up with interesting features similar to stickers, doodles, huge emojis and texts along with an assistant to help you say more and express more. Creative with images using filters, texts or colors, doodles and memes, attractive stickers and AI assistant to suggest sites to locate places or nearby searches on food outlets right in your conversation. Check out an answer to your queries together with your friend as you continue to chat with each other. Also, have the one-on-one conversation with your Google Assistant to remind you of important events or dates and secure your conversations by going incognito. The only flaw with this application is that a great chunk of user data is shared with Google.

Google Duo

It is a high-quality video calling application available for both Android as well as iOS users but it has major competition with Apple’s Facetime application. You can save data by switching to the voice-only chat option.

Also Read: How future of Google search engine is ambiguous?

Both the new features of Google seemed promising during the initial period of their launch. Google Allo, for instance, hit 5 million downloads within 5 days of its launch. Two months post-launch, Google Allo’s momentum halted permanently. There are few convincing points, which actually go against Google Duo and Allo.

First and a foremost point has to be the fact that:

ü We are bombarded by endless messenger applications. There are endless android application developers out there each trying to come up with an interesting instant messenger application at a time when Whatsapp and Facebook are already ruling the market.

ü Whatsapp works on its core vision to messaging as well as video calling services irrespective of how strong or weak the mobile network strength is. Maybe a bit comprising on the quality of the video but Google Duo failed to offer even that to its users.

ü The machine-learning and artificial intelligence capabilities of Google Allo did not go down well with the audience where the application concentrated more on directing the users’ message than connecting than connecting them.

ü Google’s Duo has been blamed as nothing more than a mere Apple’s Facetime clone.

ü They have been an entirely mobile-centric.

ü Google Allo turned out to be nothing better than a standard messaging app supported by AI chatbots.

Also Read: Apps versus Bots- different route to Apple messages

ü Lack of end-to-end encryption in Google Allo during chats raise privacy issues.

ü Whatsapp scored at a point where documents are easily shared similar to image, location and sticker sharing but Allo does not permit docs sharing during a conversation.

ü Video calling feature is taken care of by Duo, which means you need two apps working as complementary to one another.

ü Finally, Google Allo fail to offer chat backup when bought in comparison to Apple’s iMessage.

Closing Notes

Google is undoubtedly the inspiration for the top-rated android application development companies around the world. But, this time it did fail to shine brightly with Google Allo and Duo. And one thing Google, instead of developing different types of messenger applications, could have actually come up with a combined version of the different messengers jammed with different features, it would have beaten Whatsapp and Facebook in the competition. Top-notch mobile application development companies like Fluper can draw inspiration from the errors committed by the Search Engine Guru before converting an idea into a mobile application.