Best Advertising Network for Mobile App in 2017

Smartphones have captured the world in last few years, and growing popularity can be estimated by the fact that by 2020, there will be 6 billion smartphones in the world. This fact is enough for top mobile app development companies have packed themselves for the battle. But it is a common myth that prevails among developers that once app is created and published, downloads will increase automatically, on the contrary, the truth is that you need to focus on the marketing and advertisements of the app, so as to tell your potential customers about the new app in the market. To cater the demand of advertisement many paid advertisement companies have come up with different market strategies, and price plans.

But for a new developer or even a top mobile app development company in India is difficult to choose the right advertisement network for the promotion of their new project. And if you are one of such developer, then you shouldn’t miss this blog.

Media.net

Media.net is the creator of the display-to-search (D2S) ad format, which is a very high tech method of advertisement which is based on the principle of showing the relevant advertisement on the basis of search of the user. It works on cost per click model.

This is much safer investment for the advertisers as compared to that of cost per thousand impressions where there is a risk of less sales even if someone watches the ad.

AdMob

It is one of the most popular ad network among the users for app monetisation. It is the mobile counterpart of Google’s AdSense, which is advertising front of Google. Being the Google’ product it offers nearly perfect advertisement solutions. And if you are a beginner, then AdMob is the right choice for you.

It offers easy app integration and less aggressive advertisement that are ideal for a new developer. But it is often seen that it provides less revenue as compared to other ad networks.

Millennial Media

Millennial Media provides one of the highest revenues through their full-screen interstitial, video, and image-based formats. They call themselves the mobile first programmatic ad platform. Apart from easy app integration, they also provide real time reporting tools and analytic tools to understand the performance of the ads.

They also feature a sell of ad real estate for the higher bidder in a real time bidding, thus the revenues for quality applications are really high.

InMobi

They target users with a completely new strategy which is called, Appographic. This is the technique where users are shown the type of apps that they are most likely to use. This is a kind of targeted advertisement. And this is done by monitoring the users present and past apps, instead of geography and demography as done in traditional ways.

InMobi has a reach up to 1.5 billion mobile users. Based in San Francisco, it was founded by Naveen Tiwari, Amit Gupta, Abhay Signal and Mohit Saxena.

Chartboost

Chartboost is good for game developers, as they provide great ad options such as videos, GIF’s and many more. They have some of the top game developers as their clients such as Rovio to DirtyBit. They confirm to work with 9 of the top 10 most grossing games.

Chartboost offers you the ability to select who will advertisement in your app and also the complete control over the ads in your app.

AirPush

AirPush is one of the largest ad network for the Android. Founded in 2010 in LA, they are one of the most popular network among developers. They provide custom designs of the ads and real time campaign optimisation for better results.

They also provide the uses advanced learning algorithms for best user experience.

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Top 4 App Development Outsourcing Companies in India for UAE

More than 92% population of the UAE is connected to the internet. And out of that 92%, more than 76% are using their smartphone to use the Internet. This makes app an important aspect in business that no one can afford to neglect. This is something that is very common in all over the world, and UAE is also not lagging behind. The growing IT industry and growing business have resulted in the increased demands of the mobile solutions.

India is a major trading partner for UAE outside the middle east region. Exports of India to UAE accounted for $20.3 billion in 2015. And this is going to increase multifold for sure. Cooperation in IT sector has also been on top agenda of both the countries. We have brought to you the top mobile app development companies in India that you can prefer for your next project.

1. Fluper

Based in Noida, Fluper has been in the industry since 5 years. They have worked with a number of clients and all of them are satisfied with their performance and timely delivery of the project. “We are really pleased to be partnered with Fluper for our project development. honestly on part we amazed to get our work completed before the timeline which is so rare these days in IT industry” said Sanjay from AJIO, one of the client of the company. They have successfully completed more than 125 projects for clients from all over the world. Close proximity to Delhi favours you the easy reach to the company. they provide comprehensive app solutions for both iOS and Android.

They ranked first in our listing because they offer great products in most aggressive pricing. And ensured timely delivery of the app forces the clients to trust on them. Reach them at dubaienquiry@fluper.com.

2. OpenXcell

Based in Ahmedabad, OpenXcell is one of the top mobile app development companies in India. It is an ISO 9001: 2008 certified mobile app development company which has its base in India and US. They are expert in iOS, iPhone and Android app development. with the team of best developers, they rank second on our list. The client list includes Google, Motorola, Unilever and UTF. It is a CMMI Level 3, which is established in 2008. There is a team of 200 members that drives the company.

3. Code Brew Labs

Based in Chandigarh city in northern India, Code Brew Labs is a young app development company with start in 2013. Small team of 50 members delivers the high quality products to start-ups as well as to established giants. They are great at android, iOS and game solutions. They have bases in US as well as in Dubai. They have great set of portfolios to choose from. Apart from apps they also provide ERP and IoT solutions. They also provide excellent aftersales support.

4. Sourcebits

Sourcebits is based in the IT capital of India, Bengaluru, because of which they enjoy many benefits including better connectivity from Dubai and Abu Dhabi and greatly skilled team members. The company was founded in 2006. They also provide great solutions for web and cloud based services. With a team of more than 200 members, the company is called as “Cool Vendor” by Gartner. They provide some of the best app solutions to their clients. They ranked fourth in our ranking out numbering many top mobile app development companies in India.

Final Words

India is a hot choice for the outsourcing industry, cheap labour and great quality of work makes it a favourite options for the business owners of the middle east. And UAE, with its increasing might of the IT industry, they can find many reliable companies in India to work with.

Features of Android Nougat still favourable for business

Recently the latest Android nougat update has rolled out to be the Google’s most hands-on yet. As per the company’s latest upgrades which brought innumerable improvements as well as enhancements as far as Android’s smartphones are concerned as the company is still looking forward to assert its status as the World’s top mobile company. Now that Google has recently launched the public beta of Android 7.1.2 which has manifested the latest build of its software. Although it is a matter of concern how well the android application development companies would accommodate this technology.

In case you are concerned with the best iteration of Google’s mobile operating system, then the credit goes to Android7.0 Nougat which has made the multitasking quite easier.  According to a reliable source Google has recently released another preview of the next version of Android i.e. Android 0 Developer preview at Google I/O Conference in May. But here we are concentrating what we have received till date from Android Nougat. There are few of the features which can ensure its essentiality over the Android users:

• Improved multitasking
• Extended battery life
• Improved messaging functionality
• Seamless updates

These features are supportive enough to ensure its favourability over Android.

Ensures smoother multitasking

A bunch of multitasking tools would help the users of Android Nougat to do two things together. But what has made multitasking enable? With the addition of the split-screen mode which enables the users to run the two apps simultaneously. It comes handy for tasks for instance using the calculator app or referring the calendar simultaneously composing an email. Although this feature cannot be considered to be new, this feature has although been available on Samsung smartphones as well as tablets for a longer period of time but with the advent off Nougat, it marked its existence across all the Android devices.

Enhanced messaging functionality

It has come with easier response than ever as far as reply to the message is concerned. In order to fire off the text responses, instead it does not look to install the messaging app. It enables the response straight away from the slot of notifications which is considered to be seamless process that would end up saving time as well as beneficial to stay updated as far business conversations are concerned.  

Seamless alerts

With Android Nougat, it would enhance a better control over the alerts hence when a notification pop-up the mobile screen, by a long-press you can lock the app temporarily or notifications can be shown silently. It acts as an incentive to android app developers and also to those who don’t want to get off and on during meeting.

This would also save precious time of Android application development companies as well. Extended battery life

Google has updated Android 7.0 Nougat with the extended battery life with the enhanced version of doze feature that came into the existence last year.

Although low-power state is the most desired state when it has been idle. Even in Nougat, it has introduced with an improvised version of Doze which will put the app on low power state in case the screen is off. It would help the charge to last longer.

Smoother updates

Although updating is considered to be quite tedious as well as time consuming. It is so much tedious that Android users more likely to delay after being notified that a major update is available for the phone. But Nougat has promised that it would update your phone seamlessly its operating system in the background. It looks to just a reboot the phone in order to begin with the fully updated devices without waiting unnecessarily.

These are few of the features that would boost the business with the touch Android Nougat and ensure the long run survival.

Eclipse for Android App Development

Eclipse and Android are two terminologies that enables android app developer to create a customized development environment. It facilitates the creation of not only desktop but also mobile and web applications. Since it is quite a versatile tool, it enables adding different plug-ins by using different programming languages. These plug-ins enables to create different platforms for instance Android, windows, and Blackberry.

Android is the most powerful tool provided by Google. It is an operating system designed for the smartphones and tablets. Since it is accessed to diverse set of hardware and is exposed to continuous changes, and also to extend, this makes the job of Android app developer quite challenging. Eclipse which is considered to be the main feature is best explained setting it up in Android App development.

Workspace Setup

Eclipse are used to develop various types of applications whereas workspace is the folder on the same drive of the computer. This folder consist of application’s resources and code, code libraries which are used by the application, and metadata which are utilized to keep track on the environment information.

 

Creating up the project

With the help of Eclipse, all Android apps are developed within a single project. To get started with your first app, you have to create the project first. Developing a new project is followed by stepping a series of windows and then moving it to make judicious step to configure the app. SDK which stands for Software Development Kit which is a set of code libraries to write software for the particular platform. To provide the functionality, API sets the routine to access the resources. What an Android device looks for the installing of an app, there comes SDK into existence. To ensure the latest version of Android operating system SDK is set. To associate the icon in the app Configure Launcher Icon is used that enables the app to be displayed with respective app name. Android apps which run on Android app device to ensure app’s SDK requirement.

The next step of configuring the project is to Create Activity Window where an Activity is considered to be the essential component. All the essential functionality is ensured by the activity and layout which is known to be its associated layout. 

Components of the IDE 

 

Editor which is considered to be the centre section where all the essentials of the development work is done which includes writing code and UI design. It enables to switch between XML code and graphical layout which generates the layout. While working on the monitor Package Explorer which is left-sided which shows the structure of Android app and employed to move different components within the app. All the Java codes files are contained in the Src folder.

Within the package Explorer it consists of all the res folder. It consists of various resource files which are essential for the Android app.

These are followed by the layout folder. For the interface of the app it contains all the layouts. When a user clicks the menu button all the menu items are displayed by the menu folder.

All the configuration data is contained in the values folder which uses this information for limiting the hard-coding of changeable data. It enables the android app developer to take the benefit of various OS capabilities. 

Android Manifest

This is the independent files which is used to configure the entire app which are enabled by the multiple apps which are colligated with the manifest to configure the aspects of the app. It includes the version Code and Version Name elements. Version code which identifies the new version of the app and the Version Name identifies the displayed version of the app. This is done through Interpretation of XML . The ability to manipulate XML is considered to be the critical skill for the android app developer which followed by the Configuring the Emulator. 

Configuration of Emulator

Android apps which are being tested on either Android device or emulator provided by the Eclipse IDE which stimulates the Android based device i.e. before the app published. 

Setting up Run Configuration

The final step is set the testing environment to use this newly built AVD which is followed by coding the interface, coding App Behaviour and adding code.

Conclusion:

All the steps aforesaid are used to set eclipse for Android app development to get the benefit of open source. These steps will enable to get the most desirable mobile app by android app development.