Best Advertising Network for Mobile App in 2017

Smartphones have captured the world in last few years, and growing popularity can be estimated by the fact that by 2020, there will be 6 billion smartphones in the world. This fact is enough for top mobile app development companies have packed themselves for the battle. But it is a common myth that prevails among developers that once app is created and published, downloads will increase automatically, on the contrary, the truth is that you need to focus on the marketing and advertisements of the app, so as to tell your potential customers about the new app in the market. To cater the demand of advertisement many paid advertisement companies have come up with different market strategies, and price plans.

But for a new developer or even a top mobile app development company in India is difficult to choose the right advertisement network for the promotion of their new project. And if you are one of such developer, then you shouldn’t miss this blog.

Media.net

Media.net is the creator of the display-to-search (D2S) ad format, which is a very high tech method of advertisement which is based on the principle of showing the relevant advertisement on the basis of search of the user. It works on cost per click model.

This is much safer investment for the advertisers as compared to that of cost per thousand impressions where there is a risk of less sales even if someone watches the ad.

AdMob

It is one of the most popular ad network among the users for app monetisation. It is the mobile counterpart of Google’s AdSense, which is advertising front of Google. Being the Google’ product it offers nearly perfect advertisement solutions. And if you are a beginner, then AdMob is the right choice for you.

It offers easy app integration and less aggressive advertisement that are ideal for a new developer. But it is often seen that it provides less revenue as compared to other ad networks.

Millennial Media

Millennial Media provides one of the highest revenues through their full-screen interstitial, video, and image-based formats. They call themselves the mobile first programmatic ad platform. Apart from easy app integration, they also provide real time reporting tools and analytic tools to understand the performance of the ads.

They also feature a sell of ad real estate for the higher bidder in a real time bidding, thus the revenues for quality applications are really high.

InMobi

They target users with a completely new strategy which is called, Appographic. This is the technique where users are shown the type of apps that they are most likely to use. This is a kind of targeted advertisement. And this is done by monitoring the users present and past apps, instead of geography and demography as done in traditional ways.

InMobi has a reach up to 1.5 billion mobile users. Based in San Francisco, it was founded by Naveen Tiwari, Amit Gupta, Abhay Signal and Mohit Saxena.

Chartboost

Chartboost is good for game developers, as they provide great ad options such as videos, GIF’s and many more. They have some of the top game developers as their clients such as Rovio to DirtyBit. They confirm to work with 9 of the top 10 most grossing games.

Chartboost offers you the ability to select who will advertisement in your app and also the complete control over the ads in your app.

AirPush

AirPush is one of the largest ad network for the Android. Founded in 2010 in LA, they are one of the most popular network among developers. They provide custom designs of the ads and real time campaign optimisation for better results.

They also provide the uses advanced learning algorithms for best user experience.

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Features of Android Nougat still favourable for business

Recently the latest Android nougat update has rolled out to be the Google’s most hands-on yet. As per the company’s latest upgrades which brought innumerable improvements as well as enhancements as far as Android’s smartphones are concerned as the company is still looking forward to assert its status as the World’s top mobile company. Now that Google has recently launched the public beta of Android 7.1.2 which has manifested the latest build of its software. Although it is a matter of concern how well the android application development companies would accommodate this technology.

In case you are concerned with the best iteration of Google’s mobile operating system, then the credit goes to Android7.0 Nougat which has made the multitasking quite easier.  According to a reliable source Google has recently released another preview of the next version of Android i.e. Android 0 Developer preview at Google I/O Conference in May. But here we are concentrating what we have received till date from Android Nougat. There are few of the features which can ensure its essentiality over the Android users:

• Improved multitasking
• Extended battery life
• Improved messaging functionality
• Seamless updates

These features are supportive enough to ensure its favourability over Android.

Ensures smoother multitasking

A bunch of multitasking tools would help the users of Android Nougat to do two things together. But what has made multitasking enable? With the addition of the split-screen mode which enables the users to run the two apps simultaneously. It comes handy for tasks for instance using the calculator app or referring the calendar simultaneously composing an email. Although this feature cannot be considered to be new, this feature has although been available on Samsung smartphones as well as tablets for a longer period of time but with the advent off Nougat, it marked its existence across all the Android devices.

Enhanced messaging functionality

It has come with easier response than ever as far as reply to the message is concerned. In order to fire off the text responses, instead it does not look to install the messaging app. It enables the response straight away from the slot of notifications which is considered to be seamless process that would end up saving time as well as beneficial to stay updated as far business conversations are concerned.  

Seamless alerts

With Android Nougat, it would enhance a better control over the alerts hence when a notification pop-up the mobile screen, by a long-press you can lock the app temporarily or notifications can be shown silently. It acts as an incentive to android app developers and also to those who don’t want to get off and on during meeting.

This would also save precious time of Android application development companies as well. Extended battery life

Google has updated Android 7.0 Nougat with the extended battery life with the enhanced version of doze feature that came into the existence last year.

Although low-power state is the most desired state when it has been idle. Even in Nougat, it has introduced with an improvised version of Doze which will put the app on low power state in case the screen is off. It would help the charge to last longer.

Smoother updates

Although updating is considered to be quite tedious as well as time consuming. It is so much tedious that Android users more likely to delay after being notified that a major update is available for the phone. But Nougat has promised that it would update your phone seamlessly its operating system in the background. It looks to just a reboot the phone in order to begin with the fully updated devices without waiting unnecessarily.

These are few of the features that would boost the business with the touch Android Nougat and ensure the long run survival.

Apple discharges iOS 10.2 open beta 3

Apple discharges iOS 10.2 open beta 3 

Apple today began revealing the third open beta of iOS 10.2, only a couple days subsequent to issuing the second open beta of the upgrade to iOS 10.

In addition to other things, today's discharge incorporates the TV application that Apple discussed at its MacBook Pro occasion a couple of weeks prior, and now the application has an Up Next element. There are new choices for the TV application in Settings. The SOS highlight that was presented in iOS 10.2 open beta 2 has been confined to India, as per MacRumors. Likewise, now you can send messages "with affection" — a major heart will appear out of sight — in the Messages application, as indicated by 9to5Mac.

The iOS 10.2 overhaul will in the end get to be accessible to everybody, generally as iOS 10.1 lasted month. Be that as it may, in the event that you need to look at this upgrade before most other individuals see it, you can introduce it by going to Settings > General > Software Update in case you're an individual from Apple's Beta Software Program. In case you're not, you can join now, for nothing out of pocket, by going here.

Apple discharged iOS 10 for everybody in September. It incorporates patched up Apple Maps, Apple Music, Messages, and Photos applications, alongside another Home application, QuickType expectations including the insight of the Siri virtual right hand, and the capacity for outsider applications to coordinate with Siri.

As indicated by Apple, which refers to App Store information, 60 percent of iOS gadgets were running iOS 10 as of October 25. In the meantime, only 0.3 percent of Android gadgets were running Android Nougat as of November 7, Google said.