A Complete Guide on Mobile Game Monetization

The drastic rise in the number of mobile devices and tech capabilities has fueled the mobile app industry. Of all the apps, Mobile games are one of the most popular apps. As per a report, 80% of the app revenue is earned from the gaming apps in both, iOS and Android OS. This is why there is a huge demand for Mobile App Development Companies that develop gaming apps too. According to the market researchers, the gaming market is going to reach $115 billion by the end of 2018.

Android or iOS app development companies are lucrative and growing continuously without any sign of slowing down. These gaming apps are key factors behind it. But, have you ever thought that how do these mobile games app earn money? No?

Game monetization is the strategy using which these gaming apps make money for its owners, as well as developers. Let’s first understand that what mobile game monetization is before proceeding further.

It is basically a process of earning money with your mobile games. Previously, the notion of mobile games was restricted to free apps with the ads or paid apps. Nevertheless, with the huge change in the market, many new strategies have introduced.

Planning For Mobile Game Monetization

Numerous developers focus on building their idea into a game. However, they sometimes ignore the monetization aspect, which is absolutely wrong. It is recommended to plan mobile game monetization in the beginning while drafting the roadmap for your game. It should be on your priority list.

Different Models for Mobile Game Monetization

·       Free vs. Paid Games

One of the most crucial decisions you need make after the launch of your app is whether you want to make it a free or paid game. Paid applications might assist you to make short-term revenue. However, free apps help you to draw more users and make money in the long-term with the help of in-game ads, as well as purchases. Once you decide the mobile game monetization model, it should not be tough for you to compete in the market. Today, there are merely three paid games available in the top 200 list on the app store.  However, you don’t need to be worried. If your app has the potential to top the rank board, then no one can beat you.

·       In-App Ads

As per InMobi, users who have the mobile phones are more likely click on the ads displayed in the mobile than, rather than a website users.  In-app grabber 80% of the total impressions globally, brought an average click via CTR. This is 2.8x more than those available on the mobile web.  In addition, the average eCPM for in-app ads is approximately 2.5x as compared to mobile web ads.

·       AD NETWORKS

This is another method to monetize your gaming app. It helps you to connect with a large number of users, more specifically targeted audience so that, you can make money with your app. If we talk about the ad networks, then they are many. Some of them are mentioned below:

Ø MoPub

Ø Media.net

Ø Unity Ads

Ø StartApp

Ø MobAds

Ø Chartboost

Ø AdMob

Ø AirPush

Ø InMobi

ADS Types

Direct Ads: These are the ads based on cross-promotion of your gaming app or deal you made with the sponsors. The ads get displayed with other platforms or games in these kinds of direct ads.

Banner Ads: These ads have appeared at the base or top of the screen including significant content and pictures.

Rich-Media Ads: Ads as video, audio, or different components that urge watchers to collaborate and connect with the content.

Native Ads: Ads which are incorporated into the game UI with the goal of ad experience, works on the normal form.

Reward Ads: Ads that are conveyed for clients’ impressions or other application installs in return for in-game rewards, such as coins, upgrades, items, and so on.

Event-based Ads: Ads that are activated at a specific point in the game. It also rewards the users with in-game rewards in return.

Which is the Best Model?

Again, it is hard to say that which one is the best model. Do you know why? Everything depends on your game. According to the statistics, in-app purchase is responsible to make the huge income in mobile gaming applications. However, in case it does not make sense to your app then it is recommended not to push for it.

Final Thoughts

As I come to the end on of this blog, I would like to give you one more piece of advice. Mobile game monetization is inevitably huge gold mine however, its overdo might give you negative results. Just like anyone else, you must be looking for the best way to enhance your revenue, but it is recommended not to push too many ads. Moreover, the mobile app developers can even design the app in a way that the ads can be integrated with it efficiently. At last, I would like to suggest that always make sure to balance all the things to earn money from your mobile apps.

How Fluper Caters to Your Diversified Business

Diversification is all about exploring the impulsive market, building up new products and taking on new risks. This is considered to be a strategy to maintain stability in this fierce competition. For instance in the market of finance, it revolves about hedging the best bet. To create a buoyancy in the portfolio in case any of the investments does pan out the desirable outcome, then you must have reckoned with another backup plan to modulate your step in the market of dynamism.

Diversification revolves around the market demand and in this era of smartphone when the demand for smart devices are accelerating at a faster pace, it is quite essential to cater the rising demand and heighten up to the reach with products and websites to the users. Fluper a web andmobile app designing and Development Company, and a platform where you can get best of the web and mobile app developers for Android, iOS, window with the ultimate motive to meet the diversified demand of the apps. It always try to follow the company’s interest rather than its development. It serves authentic services to maximise the welfare of the clients. In order to with certify our skills and work we provide authentic client testimonials according to the client’ verticals. An India-based company surrounded by experienced strategists, designers, developers and marketers to ensure smooth performance.

Efficient in creating Android App Development

Android is considered to be the most common devices and the covered approximately 75% of the global marketplace since android has reach to the large masses. But while developing an Android app developer it has to be kept in the mind that it does not have a common user interface. So keeping in mind the challenges and opportunities so Android App developer must possess these qualities.

Our Android App developers has immense knowledge how to optimize the android app which offers numerous advantages and are compatible with all the devices. Our developers are talented enough to create unique app with spontaneity. They are aware of the audience since we go for an intense market research. When the demographic target is essential and making it shareable which is the most important step to reach the target audience.

Our top mobile app developers are quite specialised in customising, designing, developing, testing and launching of Android application.

Our dedicated developers have crafted applications that covers the domain of chatting & Messaging, M-commerce, Augmented reality Taxi& Travel and Logistics.

They are talented to possess in dealing with Android from Ice-cream Sandwich to Marshmallow. 

Competency in building up iOS App Development

Our iOS app developers are efficient with Swift. It is the programming language for Apple and this is expected to be the language for iOS in future, spatial reasoning i.e. visualise the spatial relation, ability to think 3-D, design guideline for creating intuitive and many more. These are the qualities which are possessed by our iOS app developers.

Similarly an iOS app developer must possess knowledge about Model-view-controller, delegate pattern, Networking, Core Data, Git and GitHub and Grand Central Dispatch. Our iOS app developers are well-versed with these concepts and are enough in designing and developing iOS app development. They have the enough potentiality to craft competitive apps to stay unaffected in the fierce Competition.

Possessing talented PHP web Developers

There are various programming language which a PHP web developer must be proficient like HTML, XHTML, AJAX, Zen, My SQL and CakePHP. We understand that it is the most language preferred for web portal development. We empower the PHP talent and make assessment to render the best outcome for the clients.

Conclusion

Fluper is the hub of experienced and talented mobile and web app developer. We leverage according to the client’s businesses with the cost-effective manner. With the help of dedicated developers we provide end-to-end web and mobile design and development services from startup to the established enterprise across the globe to serve the diversified business with the help of experienced developers and expertise. 

Challenges Faced by Mobile App Developers More Often

Challenges Faced by Mobile App Developers More Often

The expanded utilization of mobile phones has improved the interest for the mobile applications, all around. The organizations are utilizing different mobile applications for their online business nearness and E-Commerce stores. In any case, the issue emerges when individuals believe that mobile application development is as straightforward as making an application for a desktop, which is not really. The mobile application developers & designers need to confront various difficulties while building up an intense mobile application. Here the main challenges that are confronted by the mobile application developers:

1) Fitting Everything into A Small Screen: In the examination of the desktop screen, the mobile phones are smaller. The application design that made by desktop screen won't fit into the mobile screen. Along these lines, it is vital that application ought to the configuration as indicated by the mobile phone and it included just fundamental things.

2) More Accurate and Easy Navigation: Although, the mobile clients utilize their fingers for route rather than a mouse, which give more exactness to them. In this way, while planning the User Interface (UI), the designers ought to remember this, and makes the UI shows with amplified communication focuses rather than normal sizes.

3) Coding should be done according To the Mobile Storage: As memory and hard drive space have expanded, the memory allotment has now moved to the foundation where mobile application development is matters. Despite the fact that, the mobile phones have a constrained measure of memory and hard drive space, the applications coding ought to be finished by remembering the memory and capacity.

4) Optimizing Layout and Flow of the Mobile: Although the mobile phones have a little screen estimate, the mobile application design ought to consider the screen sizes by building up the application. Rather than fitting everything onto a solitary screen, the mobile application ought to build up various screens and an appropriate route framework.

5) Amiable User Experience: If your application is not agreeable and simple to use, there are tremendous possibilities that the clients didn't download your application. Additionally, the terrible client experience can make a negative picture of the application or mischief your mobile application picture. In this way, it is basic that your application ought to give a brilliant client encounter and draw in more clients to utilize it.

Conclusion:

There are many difficulties that are confronted by the mobile application developers by building up an effective and proficient application. Aside from the development moves, it is additionally essential that the mobile application designer ought to have sufficient information and involvement in application development. In the event that it not, it won't have the capacity to make a decent, appealing and easy to use application. In this way, while selecting a development organization, ensure that they have years of involvement in building up a productive mobile application. Interface with the top organization of Mobile application development, and get the best mobile application for your business.

Inquisitive About Mobile Application Development Process

Please feel free to connect us for a brief and decisive discussion with our business representatives for all your queries or mail us at enquiry@fluper.com

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