A Complete Guide on Mobile Game Monetization

The drastic rise in the number of mobile devices and tech capabilities has fueled the mobile app industry. Of all the apps, Mobile games are one of the most popular apps. As per a report, 80% of the app revenue is earned from the gaming apps in both, iOS and Android OS. This is why there is a huge demand for Mobile App Development Companies that develop gaming apps too. According to the market researchers, the gaming market is going to reach $115 billion by the end of 2018.

Android or iOS app development companies are lucrative and growing continuously without any sign of slowing down. These gaming apps are key factors behind it. But, have you ever thought that how do these mobile games app earn money? No?

Game monetization is the strategy using which these gaming apps make money for its owners, as well as developers. Let’s first understand that what mobile game monetization is before proceeding further.

It is basically a process of earning money with your mobile games. Previously, the notion of mobile games was restricted to free apps with the ads or paid apps. Nevertheless, with the huge change in the market, many new strategies have introduced.

Planning For Mobile Game Monetization

Numerous developers focus on building their idea into a game. However, they sometimes ignore the monetization aspect, which is absolutely wrong. It is recommended to plan mobile game monetization in the beginning while drafting the roadmap for your game. It should be on your priority list.

Different Models for Mobile Game Monetization

·       Free vs. Paid Games

One of the most crucial decisions you need make after the launch of your app is whether you want to make it a free or paid game. Paid applications might assist you to make short-term revenue. However, free apps help you to draw more users and make money in the long-term with the help of in-game ads, as well as purchases. Once you decide the mobile game monetization model, it should not be tough for you to compete in the market. Today, there are merely three paid games available in the top 200 list on the app store.  However, you don’t need to be worried. If your app has the potential to top the rank board, then no one can beat you.

·       In-App Ads

As per InMobi, users who have the mobile phones are more likely click on the ads displayed in the mobile than, rather than a website users.  In-app grabber 80% of the total impressions globally, brought an average click via CTR. This is 2.8x more than those available on the mobile web.  In addition, the average eCPM for in-app ads is approximately 2.5x as compared to mobile web ads.

·       AD NETWORKS

This is another method to monetize your gaming app. It helps you to connect with a large number of users, more specifically targeted audience so that, you can make money with your app. If we talk about the ad networks, then they are many. Some of them are mentioned below:

Ø MoPub

Ø Media.net

Ø Unity Ads

Ø StartApp

Ø MobAds

Ø Chartboost

Ø AdMob

Ø AirPush

Ø InMobi

ADS Types

Direct Ads: These are the ads based on cross-promotion of your gaming app or deal you made with the sponsors. The ads get displayed with other platforms or games in these kinds of direct ads.

Banner Ads: These ads have appeared at the base or top of the screen including significant content and pictures.

Rich-Media Ads: Ads as video, audio, or different components that urge watchers to collaborate and connect with the content.

Native Ads: Ads which are incorporated into the game UI with the goal of ad experience, works on the normal form.

Reward Ads: Ads that are conveyed for clients’ impressions or other application installs in return for in-game rewards, such as coins, upgrades, items, and so on.

Event-based Ads: Ads that are activated at a specific point in the game. It also rewards the users with in-game rewards in return.

Which is the Best Model?

Again, it is hard to say that which one is the best model. Do you know why? Everything depends on your game. According to the statistics, in-app purchase is responsible to make the huge income in mobile gaming applications. However, in case it does not make sense to your app then it is recommended not to push for it.

Final Thoughts

As I come to the end on of this blog, I would like to give you one more piece of advice. Mobile game monetization is inevitably huge gold mine however, its overdo might give you negative results. Just like anyone else, you must be looking for the best way to enhance your revenue, but it is recommended not to push too many ads. Moreover, the mobile app developers can even design the app in a way that the ads can be integrated with it efficiently. At last, I would like to suggest that always make sure to balance all the things to earn money from your mobile apps.

The Urge to Crypto Mine May Give Rise to Crime

The news from all over the world has been telling a different story towards the rising crime activities in order to mine the cryptocurrencies relaying on blockchain technologies. Every change has two aspects of it, one that gives immense benefits and the other is a myth breaker and lets you in the dark reality. The reason for the talk of the other side of the coin is the hacking of servers for bitcoin mining purposes in order to increase the incentives earned by the miners for maximizing their blocks. Let us not make vague assumptions and take a look at the news that depicts the origin of a different crime category in cybercrimes.

• Russian scientist arrested for crypto mining

Now one might wonder there is no ban on mining so why did the Russian scientist got arrested well the mining of rewards you with bitcoins and one can buy almost everything with this currency. The scientist used the supercomputers for mining which denied private access and the security system figured the unwanted activities.

• Hijacking UK government Computers for mining

The hackers have hijacked up to 4700 websites worldwide to power the mining of cryptocurrencies. The hackers always find a smart way but with unethical means, in this case, they planted the virus named coinhive into the software that was used by the websites in the UK and on every click the officials and students made, it would redirect the access of the users' device to the hacker's computer. Doing this would slow down the users' device speeds including laptops, mobile phones and of course computer. This power is used by the hackers for crypto mining which generates new cryptocurrency as the reward for them and later can be withdrawn as real money.

• Japenese cryptocurrency exchange hacked and lost $500 Million

The Japenese cryptocurrency exchange named coinheck saw a transaction to an unknown hot wallet, a storage wallet through the internet. This was a local wallet and the transaction took place at 3 a.m. The total loss faced by the exchange was $58 billion yen although the transactions were the attempt to steal was made by the hackers.

The above latest hacks of 2018 calls for some cybersecurity measures by the lawmakers, the researchers, and the coders. The most widely used Internet-based power devices are Smartphone and the accessibility is easy, therefore mobile app development companies can be next stop for hackers to party. Introducing a hacker app to drain the power of mobile phones can be one possibility to use this power for cryptocurrency mining and what not?

To wrap up

Although the creators might have passed the mathematical function through all sort of hacks possible the hackers are as capable as the creators, they eventually found a way to crack those codes and the only way to stop is to prepare for the risk and come up with a safety net for cryptocurrency by the entire community may it be mobile app developers , IT professionals or scientists. The unethical hackers have already originated crime against cryptocurrencies so a common man should invest in cryptocurrency or not? This can only be witnessed over time and till then if you want a security mobile app to secure your payment gateways contact Fluper.

Mobile Applications from Being Famous to Infamous

The Google Play store has 2.8 million Android mobile applications and the Apple's app store is the second largest with 2.2 million iOS mobile applications. The survival of apps in the play store is based on the distinct feature they offer through the application interface. The mobile application developers spend the good amount of hours to develop an application rather than the time users take to rate a particular application.

The response to each application in the app store is uncanny. Few application gives an opening of billions of downloads over the release and goes on really well like Pokémon Go. This game application made the world crazy and everyone wanted to be on Pokémon Go. The other famous applications that had billions of openings download are Sarahah. Every application developed is an idea at first and then its response decides the fate for same.

Also read: checklist for your mobile game app

Also read: social media applications

Now the question is

Why billion downloads opening applications loose popularity?

• Short –term Targets

It's important to know the audience before ios or android mobile application trial is carried out. Like, the sarahah application got viral like hell with its anonymous viewer feature. It was initially confined to a small group; they used it for honest feedback. Then they released it in English over a global scale and made a billion downloads but they weren't ready for the response and the way it trended.

Although sarahah joined hands with snap chat for handling the audience it highlighted human emotions and was as unstable as a human's mood.

• Impact on Human Lives

Mobile applications are developed with an idea to entertain or to solve a critical problem. But when the idea turns into a disaster, the application development companies no longer remains a boon. For example, the blue whale challenge was a nightmare; where teenagers committed suicide to win the challenge. Such vulnerable ideas are a threat to the human lives, it's not the technology which is causing death but the idea of the creator.

The change an application can bring to the society is the success for a particular mobile app developer, the benefits to solve a common man's struggle is a humanly unlike the challenge that leads to the death of teenagers.

• Value to the users

The value of the type of users a particular mobile application is targeting is very necessary for the success of an application. In case we look at sarahah's responses the honest feedback turned into mental harassment for few who are not able to deal with criticism. The impact of words stays in your head for longer than a physical injury.

Now Sarahah is coming up with security for the users and which limits the users from posting feedbacks; which indeed is the key feature of the application honest feedbacks.

To sum up

Every person has a million ideas in their head but not all are implemented into an android or ios mobile application. The positive ideas make difference in the retail world even though it is appreciated less in the beginning. A problem-solving application will stay and expand on a larger scale than an entertainment or gaming applications which have their trends come and go. To predict the future for your application its always better to reach out companies like Fluper for a market research on the idea of implementing it into an application.

India’s 5 Best Event Mobile App Development Services to Manage your Schedules

All the party poopers can get bored of their usual party plans every weekend. So the mobile application development companies such as Fluper has come up with few interesting applications that can actually come up with interesting plans to ward off your weekend but in a different manner. These few event mobile applications list out the best occasions taking place in and around the city to take part in with family and friends.

Also Read: How apps can make your V’day effortless yet appears labored?

The top five event mobile app development services are designed specifically to help the users find an alternate way to spend some great time with the loved ones and create amazing memories.

*Townscript

The mobile app developer has invested immense efforts in making this particular application a success. Townscript is the one that has been awarded 4.4 stars in Google Play store for the accurate and up-to-date information on current events taking place in and around the city. Weekends need not be boring if Townscript installed on a smartphone. Events such as conferences, workshops, classes, musical concerts, marathons, college festivals, networking events, meetups, parties etc. are few events that occupy the interface of Townscript. User’s privacy and security are given utmost priority to enable a secured platform for conducting e-payments. 

*Nearify

Wow! A 4.2 star-rated application is here to entertain the smartphone users when parties and hangouts gradually lose their charm. Such an app offers an entirely different experience to the ones who wish to plan their weekend differently. Awesome events are listed right on the application for residents living in and outside India. Trending events such as those scheduled in Delhi, NCR, Gurgaon, Noida, Bangalore (Bengaluru), Mumbai, Pune, Chennai, Hyderabad, Kolkata along with noteworthy occasions in New York City (NYC), London, Boston, San Francisco, Las Vegas, Houston, Dallas, Singapore, Chicago, San Jose, Los Angeles, Atlanta, Austin, Miami etc. can be searched here. Approximately 200+ more happening cities of the world have been recently brought under its radar. Invitations can be shared across to friends and families as well. One can do a lot more interesting stuff with this application. Download to learn further about this app directly from the Play Store.

*Events High

Google Play Store has offered 4.2-star ratings to Events High to help users find out different activities to do on the weekends. It is available across main cities of Bangalore, Mumbai, Delhi, and Chennai, offering something unique to do on the weekends. Within a matter of few minutes, one can explore the entire city and search for events to participate with friends and families. Awesome trekking experiences, great parties and comedy events are few such occasions that are listed in the same app for the user to find and book for him/her. It is entirely a free application development service that brings together all the events and things-to-do in a city at one singular place.

*10Times

This application has been awarded 4.3 stars in the Google Play store. This app offers the perfect one-stop solution to discover events in and around the city and network with other participants from the same one.  This is one of the largest event discovery platform designed to cover events, trade shows, conferences, workshops, exhibitions, seminars and others. Professional dignitaries attending the same event can also be searched for and connected with if required.  This particular event application offer service across India as well as other nations globally such as US, Canada, Europe, London, New York, Chicago, Washington, Paris, Berlin etc.

*Eventbrite

Living in a big city can keep you in the complete haze. When events and cultural programs are taking place around you but you are busy working in the office with no idea about the fun weekends. Eventbrite can be your helping app especially for the ones who are party poopers or simply enjoy attaining different events. This particular app offers even recommendations customized based on individual’s taste and preference. This iPhone application offers different ways to spend a happening weekend and book tickets for you when needed. It also enables any user to create, promote or sell for any events and share information with those who are interested in the same.

Also Read: Happily app away with colors

Wrapping Up

Fluper, a top-rated mobile application development company, has gained enough experience to design applications that create a lasting impact amongst the users as well as ship millions of viewers. The company has developed quite a few event management applications such as:

• ‘All Events’ to discover events happening near to any user’s physical location.
• ‘Goldstar’ gives instant access to awesome events near to their locality to get the best out of the city.

The mentioned event applications are very similar to the ones designed by Fluper. So if you happen to hire a mobile app developer to design similar application then drop by:

skype.fluper

enquiry@fluper.com

WhatsApp on 9811214178

TOP AWS CERTIFICATIONS YOU NEED TO ACE IN 2018

TOP AWS CERTIFICATIONS YOU NEED TO ACE IN 2018

Let’s be honest!!! For years now the technology trends have been changing every now and then with researchers trying to make technology flawless but keeping the new graduates clueless about what to choose for their career. The people who have been working for years need to update their skills just like their mobile application. So the certifications are your adapting parameter to survive the tech industry. Amazon has stepped into the cloud services sector and the coming years will see the cloud platform in every existing IT business, therefore, its necessary to know how it’s going to work what are the options available. Don’t panic here is the compilation for the certifications you can do in 2018 to grow in multiple domains to name one mobile app developers.

WHAT IS AWS CERTIFICATIONS?

Amazon web services are bringing new ways of performing IT related works with the cloud computing and in order to let people be a part of these services, the AWS certifications are introduced to know the HOW of the cloud technology. The implementation on large scale requires humans to monitor it and they should be knowledgeable enough to operate a particular service. Amazon web services certifications are available for different domains such as Architecting, Operations, Developing and specialty certifications.

WHY AWS CERTIFICATIONS?

“Why?” the most asked question tag by humans because we have to admit nothing in this world is done without a reason. Let's check out why AWS certification should be considered

High salary:

knowledge has its own power but money buys everything a wise man without money is nothing but a rich man with a wise mind is everything. The value of this certification is quite high as per the 2017 analysis and that is on average $100k+ for AWS certified which is quite a rich deal today.

Need for cloud engineers:

The deployment of every IT service on the cloud platform will take quite some time and the already running business will require professional to make such a huge shift of the technology for their IT driven business. 

Strong knowledge: 

The knowledge seekers don’t really care about matching the race of surviving in the market in order to keep making the living they have now, all they want to do is check out the new series in the market and mug it up to provide their valuable feedback. Such people are not controlled by money but by new technology trends. Getting a certification will add to your existing knowledge of IT framework.

Surviving Recruiters filter:

The must-have of 2018 is AWS certifications and the recruiters are going to put filters for the profile you are applying for by adding an AWS certification to their search engine and having one is going to check you in for an interview for sure.

AVAILABLE AWS CERTIFICATIONS

The Amazon Web Services are available for following domains:

Cloud Practitioner:

This certification of Cloud  Practitioner requires the basic knowledge of AWS such as global architecture, cloud value proposition, characteristics of deploying a cloud etc and is recommended for who have a six months experience with AWS cloud services. One doesn’t need to have a specific technical expertise for this test.

Architect:

AWS architect certification comes in two stages one is associate and the other is professional. Now, this exam required a technical knowledge of the solution for architecting and designing applications on AWS. The difference between an Associate and Professional would be the hands-on experience of one year and two years.

Developer:

The developers who can develop applications on the cloud platform are eligible for this application. The developer certification also comes in two stages associate and Develops certification i.e Professional where one requires a hands-on experience of one year in mobile application development and the professional certification is the next certification for a cloud developer.

Operations:

The operations certification is for people who have the technical knowledge for deployment of applications, its network, and systems on the AWS platform. This certification also has two stages, one named system operations administrator and developer operations engineer.

Specialties:

Even the specialty certification has two certifications, one includes Big data specialist test and the other is advanced networking test. The people appearing for this certification needs to have the in-depth knowledge of the required concept of the technology.

FINAL WORDS:

Now we all know the certification alone doesn’t get you a job at Amazon or any other company that uses Amazon web services. The eligibility for this certification requires you to have a hands-on experience of ongoing IT services. The concept on which the advancement is done has its roots already in use but one can start with an Associate Degree to march his way up to other certifications.

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Tracing out few simple steps towards improved Mobile App engagement

Applications have gained quite a momentum ever since the mobile developers recognized the potentiality hidden in the teeny tiny device. Most of the sectors have been already infiltrated and the myriad topics explored. Wherein, on one hand, the device fulfills your requirement within a matter of a minute, likewise, the mobile app development process has also become a child’s play. Android mobile app development companies are luckier since they have many free app development tools available to design and develop an application. But do you think that is the end of the story??Well, the most difficult task only begins post app upload in the store. Why will smartphone users install your application?? Convincing them is one hell of a job. However, there are few simple tricks that can at least give you some idea on how to utilize them in popularizing the application. 

Shall we begin?

• Create impressive first impact- You probably must have heard that making the first impression is going to continue as the last impression. A lot of class work and homework need to be done by the app developer pre and post launch of the application. Even you succeed in getting it installed but keeping the user hooked to the app, you need to really push hard by convincing the user that he needs that app at any cost. Enhance his experience using the 1-time splash page, a new pop-up screen containing necessary information required by a first time user with an eye catchy theme. Incredible app usage experience will keep your end users sticking to the app.

• Personalized approach- Customer retention on your app is possible only if your application feeds in useful suggestions based on their purchase history as well as the last products searched, making sure that the messages are relevant and are of utmost importance. 

• Convert satisfied customers into app promoters- Social media has emerged as the perfect tool to promote any application. Mobile app development companies need to recognize the importance of linking social media sites to that of their apps. Any satisfied customer will be quite generous with the posts instantly tweeting on their experience, also giving positive feedbacks and good ratings for the application. Also, they are most likely to recommend your application to others thus marketing the application on your behalf. You can give them incentives to motivate them and pull in more customers.

Also Read: LinkedIn help students find jobs

Also Read: Social time pass leads to depression

• Extensive use of In-app messages- Thoughtful exploiting In-app messages can help a mobile application developer inform the users of the different discounts and offers available, only to convince them in making the additional purchase of items while browsing the app. Make sure the messages do not form a distraction that might end up driving away the users.

• Fun with Augmented Reality- This feature is useful for those app development companies who plan on designing retail e-commerce business to render a real-world environment directly or indirectly. Customers prefer to see how the items would actually look on them before they make their purchase decisions.

• Timely feedback reviews to improve the app- App user feedback is very important often containing suggestions that require regular monitoring to improve the qualities of the app and overall user experience, keeping them satisfied and resell the same app to existing and new customers. 

• More scope for education and entertainment- Currently customers prefer spending their free time scanning through the apps installed on their smartphone, to pass off waiting time or kill boredom. Utilize this as huge opportunity to drive app usage by engaging them with a blog or a community forum where users can spend time if not purchasing any item.

Also Read: Enhance customer adoption tricks

• Marketing to support the app- Irrespective of the above points, you need to realize that any mobile application businesses cannot survive the hardcore current market situation, competing with myriad other apps. Hence designing a well thought of recurring and sustainable marketing plan reflecting the many promotional tactics is crucial to gain optimum results.

Time to wrap up

The above-mentioned points are few basic tricks that any dedicated mobile app developer hired will be well versed with. Also, it is advisable to harness the service of a competent mobile application development company such as Fluper, who have the in-depth knowledge in mobile app development incorporating all these features that will benefit both your application and your business.

Fluper, one of the top-rated mobile app development companies, can help you with your app development process, carefully guiding you through the intricacies and take away your entire headache.

Care to learn more about them? Get in touch with the Fluper Team at:

skype.fluper

enquiry@fluper.com

WhatsApp on 9811214178

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