Mobile Applications from Being Famous to Infamous

The Google Play store has 2.8 million Android mobile applications and the Apple's app store is the second largest with 2.2 million iOS mobile applications. The survival of apps in the play store is based on the distinct feature they offer through the application interface. The mobile application developers spend the good amount of hours to develop an application rather than the time users take to rate a particular application.

The response to each application in the app store is uncanny. Few application gives an opening of billions of downloads over the release and goes on really well like Pokémon Go. This game application made the world crazy and everyone wanted to be on Pokémon Go. The other famous applications that had billions of openings download are Sarahah. Every application developed is an idea at first and then its response decides the fate for same.

Also read: checklist for your mobile game app

Also read: social media applications

Now the question is

Why billion downloads opening applications loose popularity?

• Short –term Targets

It's important to know the audience before ios or android mobile application trial is carried out. Like, the sarahah application got viral like hell with its anonymous viewer feature. It was initially confined to a small group; they used it for honest feedback. Then they released it in English over a global scale and made a billion downloads but they weren't ready for the response and the way it trended.

Although sarahah joined hands with snap chat for handling the audience it highlighted human emotions and was as unstable as a human's mood.

• Impact on Human Lives

Mobile applications are developed with an idea to entertain or to solve a critical problem. But when the idea turns into a disaster, the application development companies no longer remains a boon. For example, the blue whale challenge was a nightmare; where teenagers committed suicide to win the challenge. Such vulnerable ideas are a threat to the human lives, it's not the technology which is causing death but the idea of the creator.

The change an application can bring to the society is the success for a particular mobile app developer, the benefits to solve a common man's struggle is a humanly unlike the challenge that leads to the death of teenagers.

• Value to the users

The value of the type of users a particular mobile application is targeting is very necessary for the success of an application. In case we look at sarahah's responses the honest feedback turned into mental harassment for few who are not able to deal with criticism. The impact of words stays in your head for longer than a physical injury.

Now Sarahah is coming up with security for the users and which limits the users from posting feedbacks; which indeed is the key feature of the application honest feedbacks.

To sum up

Every person has a million ideas in their head but not all are implemented into an android or ios mobile application. The positive ideas make difference in the retail world even though it is appreciated less in the beginning. A problem-solving application will stay and expand on a larger scale than an entertainment or gaming applications which have their trends come and go. To predict the future for your application its always better to reach out companies like Fluper for a market research on the idea of implementing it into an application.

Virally inducing Gargantuan App installation Through 5 Quick Steps

Take a break and have a look at the image below:

                                                                

Maybe this is not a masterpiece specimen of what we know as VIRAL MARKETING and is definitely not designed for that purpose but the content is enough to make it viral if the word ‘BACK’ is overlooked by onlookers. Human psychology will compel people, in reality, to believe that India is somehow being blessed with a monsoon of raining cash. The ‘word-of-mouth’ spreads it but in the twisted format similar to the ‘Chinese Whisper’ game. This concept, when applied to mobile application marketing, can ultimately prove game-changing for the mobile developer.

Also Read: 6 Essential mobile app marketing metrics

However, writing and designing such viral contents is not a cup of cake and often certain things get viral even if they were not intended for that purpose. Top mobile application development companies indulge in continuous brawling to occupy space in the end user’s smartphone. Yet not every application has what it takes to shine on top of billions of applications and driving millions of downloads. Nevertheless, if you are adopting the traditional method of branding and sales promotion, then achieving virality gets all the more difficult.

So, how can you go viral with mobile applications??

• You begin with content, which is one of the key vitals to any form of marketing. Why will the users install your application? The well-defined content is what that will explain them the features of the application. And with content, we can refer to videos, images as well along with words.
• Entice curious viewers who are inquisitive enough to know themselves with what is happening in others' lives. Create mystery around your application on core features it is supposed to offer, which actually earns more shares for the app. Eg: Fitness App Wokamon. Mystery adds desirability factors to an app.
• Socially abiding by movements where a product or an app generate enthusiasm among people and if we see others using it, the rest joins the gang. This is what happened with Sarahah.com. Once our Facebook page got viral with friends posting Sarahah messages, the remaining few also joined the crowd. It is a proof to resolve uncertainty.
• Earn trust and build relation with the users will fetch the developers’ not only fresh installers but will retain the existing ones hooked to the application for endless time. Trust builds the strong relationship and if you successfully gain it, no market or competition can be a threat to you. Building community out of the application and engage in communication can also work. The idea is to get maximized downloads.
• Reward to incentivize the users can work wonders for your mobile application. Mobile developers make use of this strategy to promote their app if not make it socially viral. Once the users feel that they stand a chance to benefit from installing the application, they will try to pull in other users as well. Eg: Spin the wheel or Spin to win a contest.

Also Read: 7 app development and marketing mistakes

Drawing to a conclusion

Human psychology is the place, which is the soft target of viral marketing. Even though the content is the very backbone of any form of marketing strategies, alone content will not fetch enough appreciation if you are at all looking for spreading your mobile application. Person or persons responsible for marketing must keep few factors in mind, which needs inclusion into the UI/UX of the mobile application development framework. And they are:

• Indirect hint at social taboo.
• Unusual and uncommon in a satiric way.
• Outrageous content lying between the state of hilarious and remarkable.
• Secret content to trigger mixed emotions among readers.

Also Read: UI invade domain of mobile app design 2017

Also Read: Importance of UI and UX

Top-rated mobile application development companies can memorize the mentioned four points or secret charms if they are at all vying to go viral in the social media, which is the main initiator of viral contents.  Applications such as Blue Whale Game and Sarahah.com recently got viral in the social sites for the simple reason that both the applications directly struck a chord in the human psychology since both were offering something, which is out-of-the-ordinary. Sarahah.com became popular since the entire concept of receiving secret messages from unidentified users enticed the users. This very character turned out to be the reason for its eventual downfall. Blue Whale, on the other hand, attacked the weak psychology of the teenagers and impressionable youths. It got viral for all the wrong reasons mostly among the unstable minds. And we do see one common factor underlying the popularity of both the apps and i.e. attack the human psychology.

Availing the service of hired mobile app developers dedicated and experienced with the right set of skills to make your application go viral is advisable and for this, consider appointing one such as Fluper to meet your requirements.

Contact the Fluper Team at:

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